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Overview and Guide to
New Media & Multimedia Development
and How it Can Be of Benefit

New Media Help and Advice

MC Squared has always taken the approach to inform our clients and limiting technical speak to allow a greater appreciation and understanding of what new media solutions can offer.

Glossary

Help and Advice

Internet Guide

Links

Multimedia Guide

Online Marketing Guide

Online Resources

 

MC2 Overview of Multimedia Development

Multimedia is media and content that utilizes a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only utilize traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms.

Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia also describes electronic media devices used to store and experience multimedia content. Multimedia is similar to traditional mixed media in fine art, but with a broader scope. The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application.

Multimedia may be broadly divided into linear and non-linear categories. Linear active content progresses without any navigation control for the viewer such as a cinema presentation. Non-linear content offers user interactivity to control progress as used with a computer game or used in self-paced computer based training. Hypermedia is an example of non-linear content.

Multimedia presentations can be live or recorded. A recorded presentation may allow interactivity via a navigation system. A live multimedia presentation may allow interactivity via an interaction with the presenter or performer.

More information on multimedia development and multimedia services from MC Squared New Media ......

MC2 New Media
Hilton Hall, Hilton Lane, Essington, South Staffordshire, United Kingdom, WV11 2BQ
T: +44 (0) 8450 537 002  -  F: +44 (0) 1902 730 772 -  E: studio@mc2newmedia.com  -  W: www.mc2newmedia.co.uk