New Media Development Agency
Internet Development | Multimedia Development | Online Marketing
Overview and Guide to
Online Marketing
and How it Can Be of Benefit
- Home
- About MC Squared
- Products & Services
- Applications of New Media
- Aims & Objectives
- Clients New Media, We Cant Provide
- Company/Organisation Promotion
- Election Campaign
- Event Promotion
- Explaining The Product/Service
- Getting Online
- Have We Wisely in New Media
- Highlighting Product/Service Benefits
- Impact at an Event/Exhibition
- Increasing Web Traffic
- Keep Market & Customers Informed
- Launching a New Product/Service
- Market/Customer Understanding
- Minimising cost of Getting Online
- New Web Idea/Project/Venture
- Promoting a Product/Service/Offer
- Raising Company Profile
- Raising Product/Service Profile
- Reduce Promotional Materials & Costs
- Selling Online
- Team Training and Awareness
- Trying Google Adwords Voucher
- Help and Advice
- Contact MC Squared
New Media Help and Advice
MC Squared has always taken the approach to inform our clients and limiting technical speak to allow a greater appreciation and understanding of what new media solutions can offer.
Launching a New Product
or Service
The cost and expense involved in the development and marketing of a new product or service can be very expensive. Through the application of various internet and multimedia solutions and services, MC Squared can help in the acceleration and promotion of a new product or service to a specific target market or a more generic customer base -
Launching a New Product/Service?
Internet Development
Professional businesses need a professionally developed Internet solution – not just a ‘website!’ Internet development is more than just designing and publishing a basic website. Our aim is to develop a bespoke internet strategy to ensure the client’s internet presence matches the commercial needs of their business, based on their requirements and targets for the project -
The need for professional internet development not just website design.
MC2 Overview of Online Marketing
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.
The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale.
Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month.
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.
Internet marketing as of 2007 is growing faster than other types of media. Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers. Marketers and their clients are becoming aware of the need to measure the collaborative effects of marketing (i.e., how the Internet affects in-store sales) rather than siloing each advertising medium. The effects of multichannel marketing can be difficult to determine, but are an important part of ascertaining the value of media campaigns.
More information on internet and online marketing from MC Squared New Media ......